Bringing Energy and Innovation to Educators Through Design
On April 10, 2021, the Harris County Department of Education hosted “A Day of Educational Innovation,” a virtual conference featuring the renowned educator Ron Clark . JC Creative Studio was selected to develop the event’s full brand identity — capturing the excitement, color, and creativity of modern teaching.
Quick Stats
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778 virtual attendees
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30+ speakers
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1 cohesive visual identity across all digital platforms
The Client + Challenge
The Harris County Department of Education, Teaching and Learning Center supports educators across Texas with professional learning experiences that spark innovation.
For their 2021 virtual conference, the team wanted to move beyond traditional academic design and create an experience that felt alive — one that would inspire teachers who had spent a challenging year adapting to new ways of instruction.
The goal was to translate Ron Clark’s dynamic teaching style and message of creativity into an engaging, visually cohesive brand that made participants excited to attend.
Objectives
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Develop a bright, energetic brand identity that resonates with educators.
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Create consistency across multiple digital and print platforms.
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Design high-volume deliverables efficiently (30+ speaker graphics).
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Capture the spirit of innovation and community in a virtual format.
