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Brand Development Guide

Learn more about branding and why it matters

What’s the Goal of a Branding Kit?

In the same way, your brand is so much more than a logo. If you want your business to reach its full potential, you need a complete and consistent branding kit. A branding kit helps your business align its visuals with its values to clarify your identity for your audience.


Essentially, the goal of a branding kit is consistency. You need a consistent brand image across every product, service, and customer interaction so that both prospects and clients know what to expect from your business.


A consistent appearance and experience inform prospects of the quality and value of your service — they know what you’re all about before they’ve even scheduled a tour.

Achieving this is the hallmark of both a successful franchise (take a brand like Walgreens or CVS, for example: no matter what location you walk into, everything looks the same) and a successful single-location business.


Much of your brand image relates to the feeling people experience when they interact with your brand. It could be joy, reassurance, peace of mind, delight, or excitement. Whatever it is, it should be consistent throughout your brand.

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